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Vild - House of Little: NEW STUDIO at Somerset House

Vild is rooted in Scandinavian principles of design which has established a vernacular for thoughtfully created garments for the next generation. And at the root of what we do is the hope to inspire change. It is a big part of the reason we chose Somerset House.  Not only is the building by the Strand, overlooking the River Thames in the heart of London, it is also a space with an abundance of natural light to house VILD where we enjoy being part of a vibrant and diverse community. A community which comprises a progressive artistic spirit and (environmentally conscious) forward thinkers and...

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The New Natural Plant Dye collection

  CREATING A NEW, COLORFUL LIFE FOR AGRICULTURAL & HERBAL WASTE    Protecting the planet and its people - Vild presents a new GOTS Certified organic cotton line with innovative recycled plant dye. We are able to produce cleanly, closing the loop, and respecting the environment.  Colour inspired by the earth - every individual garment in the collection is dyed using eco-friendly dyes from natural beetroot, palmetto and bitter orange residue material.  Natural dye technology helps to reduce the negative impact on the water footprint, and preserve human wellness, natural resources and climate change compared to conventional synthetic dyes.  Using natural waste based raw materials has no negative...

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Presenting SeaCell™: Our newest eco-essential!

As part of the 2020 BOTANICAL POWER Concept, Vild – House of Little, has created SeaCell™, a versatile eco-fabric made from sustainable seaweed and wood. This innovative, eco-conscious material cares for and protects our skin which makes it perfect for children’s clothing.  Our SeaCell™ styles include the softest luxury t-shirts, relaxed shorts, leggings, baby bloomers and bodysuits in Grey Melange and Sea Blue Colour-ways.

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The New Meyna Laxifora plant dye collection

The natural yellow colour shade of this GOTS certified organic cotton collection has been developed from the Meyna Laxifora plant, used in ancient, environmentally firendly dyeing practices. Reviving historical practices and implementing current ecological ideas, the fine organic cotton voile has been dyed in India, using a closed loop process. The dyes, mordants and auxiliaries that are environmentally safe.  Through collaboration with village women’s groups, dye plants are collected locally and firewood is gathered from renewable forests and used in fuel-efficient stoves in the dye house. All materials used in the dyeing process can be safely returned to the earth...

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Vild X goop supporting GOSH

Thanks to goop and it’s amazing team. Vild enjoyed being part of the winter holiday event in support of Great Ormond Street Hospital Children’s Charity (www.gosh.org)

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