Vild House of Little

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Data Privacy Policy


Vild – House of Little and its subsidiary companies (“We” and “Us”) take the confidentiality of personal information seriously, we respect your privacy and are committed to managing and safeguarding the information you provide to us. The purpose of this privacy policy is to inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

We also conduct business in different countries within and outside the EU/EES area - we operate from the U.K., produce in Portugal and ship globally

We constantly aim to stay updated on the news concerning GDPR and we are committed to privacy and will only process information in accordance with GDPR.

We are the Data Controller and we are responsible for your data.  If you have any questions about this Privacy Policy, including any requests to exercise your legal rights please contact:


What Personal Data do we collect?

Personal data, or personal information, means any information about an individual from which that person can be identified (“Personal Data”). We may collect and process Personal Data of current and prospective customers, employees and job candidates, partners, individuals who agree to participate in market research (collectively referred to in this policy as “Individuals”):

Current and Prospective Customers

We may collect information necessary to complete orders, fulfillments, service and replacement fulfillments, addresses, email addresses, phone numbers, etc. We do not collect more information than necessary and we will delete the information as soon as possible, and no later than 6 months from collection, keeping in mind the applicable laws and regulations.

Employees and Job Candidates

We may collect information such as the name, company, title and email addresses of Individuals who request our data materials, reports, or EU/EES engagement. Individuals engaged in services offered by us and individuals seeking employment with we may collect information such as your name, telephone, email address and CV including employment history and information.

Current and Prospective Business Partners

In dealing with different Individuals such as business contacts for events including training and conferences etc, we may obtain information, including your name, title, full address, telephone, fax number, date of arrival, food preferences and allergies, copy of passport and/or passport number, citizenship (when a welcome letter for the visa application is needed), clothing size (clothing size only very rarely when branded clothing is being handed out), and email address.

In certain situations, e.g. to provide services to employees or business contacts, both in foreign and home offices, or to our recruiting candidates, we will collect other data, including birth date and birth place, gender, education, occupation, employment history and information, information about activities, citizenship, visa information, identification numbers, financial situation, account numbers, family information, banking details, compensation and payroll information, leave of absence information, dependents or beneficiaries (including name, address, email and phone), emergency contacts, background check information, food preferences and allergies and health information.

Data provided by Individuals is only collected and processed if required to meet legal obligations, fulfil agreements, or if it is in our legitimate interest to handle or if the Individual explicitly has given their consent to specific use of their data.

Legitimate interest may include, but is not limited to, the following:

We will always provide information on how data will be used at point of capture or by other means if the data is provided by third parties.

Our websites use cookies and other online tracking technologies that collect information about internet browsing habits and history (collectively referred to in this policy as “cookies”). For more information, please read our Cookie Policy found here.

How do we collect Personal Data?

We use different methods to collect data from and about you through:

How do we use your Personal Data?

We may use your Personal Data for the following purposes:

 Circumstances when we may disclose your data

There may be circumstances when we may need to share your Personal Data with authorised vendors, agents and representatives, including direct marketing agents.  If they are processing your data on our behalf then they will be Data Processors.

We will never sell or lease your Personal Data to third parties.

We require all Data Processors to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our Data Processors to use your own Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions.

When we may transfer your data internationally

We may share your data with Data Processors that are   based outside of the European Economic Area.

The European Commission Standard Contractual Clauses (“Model Clauses”), governing the transfer of personal data to countries whose national laws do not provide an adequate level of data protection, have been ruled by the European Commission to offer sufficient safeguards for the protection of individuals’ privacy and fundamental rights and freedoms, including the ability to exercise those rights. Where we transfer your data to such Data Processors we will be contractually committed to process information in accordance with the provisions of European data protection legislation, and the transfer will be made in accordance with written agreements which include the Model Clauses.

Data Security

We will ensure that your Personal Data is secure and have in place appropriate technical and organisational measures which ensure that the processing of your data is performed in accordance with the GDPR. To prevent unauthorised access or disclosure, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the Personal Data collected. All employees, agents, contractors, and other third parties will only process your Personal Data in accordance with our instructions and they are subject to a duty of confidentiality.

Additionally, we have in place procedures to deal with any suspected Personal Data breach, and will notify you and any applicable regulator of a breach where we are legally required to do so.

How long will we retain your data?

We will only retain your Personal Data for as long as reasonably necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your Personal Data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for Personal Data, we take into consideration the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorsed use or disclosure of your personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

Your legal rights

In accordance with GDPR and other applicable data protection laws, you are entitled to exercise the following privacy rights which includebut are not limited to:

Should you wish to exercise your rights please contact us in writing at the address listed below or email the contact address stated below.

We may require specific information from you to help us confirm your identity and ensure your right to access your Personal Data. We endeavor to respond to all legitimate requests within one month, however if the request is particularly complex or you have made a number of requests then this may take a little longer but we shall notify you of this.

Changes to Privacy Policy

From time to time, we may use Personal Data for new, unanticipated uses not previously disclosed in this policy. However, such new processing will always be compatible with the purpose for which the Personal Data was collected. If its practices regarding Personal Data change at some time in the future, we will post the policy changes www.Vild - House of Little.com/privacy-policy to notify you of these changes and provide the ability to "opt out" or unsubscribe from these new uses. If you are concerned about how Personal Data is used, please check such webpage regularly.


Vild - House of Little
Email: info@vildhouseoflittle.com
Address: 66 Prescott Street, London E1 8NN

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