Founder, Allison Mitchell
ROOTS: THE SCANDINAVIAN CONCEPT OF DESIGN
'Vild' is Swedish for 'wild'. Defined by the dictionary as uncivilised, savage and untamed, the word can be used to describe stormy oceans, certain kinds of strawberries and, as many new parents can attest, a fresh human bursting into the world. Vild - House of Little creates conscious high-quality basics, limited edition print collections and accessories catering to untamed beings from 0 to 6 years old.
The creative duo Allison Mitchell and Sofia Sköld, with backgrounds in New York, Norway and Sweden, found each other in London where they set off to design garments that resonated with the Scandinavian concept of design: form and function in equilibrium to create a utilitarian, beautiful piece. Strong core collections built on refined simplicity, in combination with conceptual, playful lines and original prints using the natural world as a powerful source of inspiration forms the Vild – House of Little library today.
MISSION: CRAFTSMANSHIP, SUSTAINABILITY AND PURPOSE
The garments are manufactured with select factories and craftsmen in Portugal and London and are made from highest quality, conscious materials that care for delicate baby skin, and our world in equal measure. The objective to continually improve the development process across each stage is at the foundation of Vild - House of Little. Every aspect is considered: From the sourcing of a varied fibre basket, creation of high quality materials, sustainable designs, sizing, trans seasonal qualities and the life span of each product - to engaging the powerful platforms of driven personalities that surround children.
Team working with non-profit organisations is incorporated into the core of the brand and the hope is to support many happy and healthy childhoods. With energy and passion, the conceptual projects have included: Empowering girls in STEM subjects, recycled material craft work shops and fund raising through art and music events. Through joint efforts with engaged collaborators and aware customers, Vild Project has made a difference, and will continue to strive for the better.
With product innovation and sustainable solution hunting on the agenda, we are proud to provide children with garments and toys made from:
– Tencel™ fabric from natural raw material wood
- Natural Palmetto leaf plant dyed GOTS certified organic cotton / Italian fleece
- Natural upcycled Beetroot plant dyed GOTS certified organic cotton / Italian fleece
- Natural Bitter orange plant dyed organic cotton knit
– Natural Madder plant dyed fine cotton voile
– Natural Meyna Laxiflora plant dyed fine cotton voile
– SeaCell™ Seaweed fabric
– Locally crafted, hand sewn toys using up cycled materials
– Super soft 100% GOTS certified organic cotton – OEKOTEX® certified materials
In the upcoming seasons innovative eco materials as well as new colourways, prints and accessories will be launched in our online store and with selected retailers. The ambition is to stay inspired and current in the new era of textiles, and to continue to collaborate with like-minded partners on new, progressive cross-disciplinary projects.