Privacy Policy

We are committed to protecting your personal information. We have published this privacy policy (Privacy Policy) to ensure that you are fully aware of why and how we collect certain personal information from you and to whom such information is disclosed.

For the purposes of the Data Protection Act 1998 (the Act), we, Vild London Limited, are a data controller. References in this Privacy Policy to we, us and our means Vild London Limited.

This Privacy Policy sets out the types of personal information we may collect from you directly or through use of our website (personal data), how and when we may do so and what we will do with this personal data including who we may disclose it to. This Privacy Policy may be amended or added to from time to time. The latest version will appear on our website. We will only process personal data as set out in this Privacy Policy (as amended or added to) or otherwise notified to or agreed by you or as we are otherwise permitted to do in accordance with the Act.

By using our website, you consent to the practices stated in this Privacy Policy.


Collection of personal data

There are a number of occasions on which personal data may be collected from you. These include when you:


Type of personal data

Depending on how and for what purpose we are collecting personal data from you, this will include one or more of the following items:

You must ensure all personal data you provide to us is true and accurate when provided. You agree not to impersonate any other person or to use a false name or personal details which you are not authorised to use.


Use of personal data

We use the personal data you provide us with for the following purposes:

Until you opt-out, we may notify you about enhancements to our services such as functionality changes, special features and offers.


Disclosure of personal data

In order to fulfill the purposes set out above, we may disclose your personal data to the following third parties:

We will only disclose such personal data to any third party as is necessary to enable them to carry out the function or purpose for which it is disclosed (i.e. we will only disclose such personal data to our delivery agent as is necessary to enable them to deliver your product(s)).

By providing us with your personal information you consent to our processing your personal data for the above purposes. You also consent to our transferring your information to countries or jurisdictions which do not provide the same level of data protection as the UK, if necessary, for the above purposes. If we do make such a transfer, we will, if appropriate, put a contract in place to ensure your information is protected.

The personal information you are required to provide when you register should be true and accurate at the time of completion. You agree not to impersonate any other person or to use a false name or personal details which you are not authorised to use.


Protection of personal data

We employ a range of technical and organisational measures which are intended to prevent unauthorised or unlawful processing of personal data and accidental loss or destruction of, or damage to, personal data.

We require all third parties to whom any personal data is disclosed to keep it secure, treat it as confidential information and only use it for the purpose of providing their services and to fully comply with all applicable provisions of the Act.

We will not disclose your personal data to any third party except as set out in this Privacy Policy.


Storage of personal data

Your personal data may be stored, used and otherwise processed within the UK and/or any other country within the European Economic Area (EEA). EEA countries are all Member States of the European Union and Iceland, Liechtenstein and Norway.

We may also store, use or otherwise process personal data outside the EEA. Data protection laws may not be as strong outside the EEA as they are in the EEA. Personal data will not be transferred to a country outside the EEA unless:



When you shop online with us you will be given the option to sign up for an account, where you will be given the option of receiving information from us by email or by post, about products, promotions and other details which we consider may be of interest to you. In the event that you do not wish to receive such information, please ensure that you identify this in the appropriate box as you go through the registration process.

If you do not wish to receive further marketing information from us, please sign in to the your account page on our website and change your communication preferences.


Personal data request

You are generally entitled to ask us what personal data of yours is being held or processed by us, for what purpose and to whom it may be or has been disclosed. We promise to respond to your request within 40 days of receiving your written request. In certain limited circumstances, as permitted by the Act, we are entitled to refuse your request.

If you believe that any of your personal data which we are processing is inaccurate or incorrect, we ask that you contact us immediately.


Information about our use of cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. By continuing to browse our website, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

Please note that third parties (i.e. advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

Except for essential cookies, all cookies will expire after 14 days.


Changes to Privacy Policy

This Privacy Policy was last updated in October 2015. Please visit our website regularly to keep informed of any new updates to this Privacy Policy.

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